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Vision Health had just undergone a major re-branding of their website when I was called in to re-write their old copy. ​While editing and writing I took into consideration that exercise physiology is a new industry, and so tailored the content to focus on what made this industry, and Vision in particular, different from gyms and personal trainers. 

To ensure readers of the website that exercise physiology was a legitimate industry that was crucial to improving people's health, I edited Vision's existing clients' testimonials and placed emphasis on the trainers' professional qualifications.  

Take a look at the website. ​